Mall of Georgia hosting project:OM yoga event as part of Susan G. Komen® ‘Bold Goal’
Thursday, May 4, 2017 — Mall of Georgia announced today it will host project:OM on Saturday, May 13 from 10 a.m. – noon in The Village as part of the Spring 2017 More Than Pink movement in support of Susan G. Komen. project:OM, the world’s largest yoga event, is created by renowned yoga brand Manduka, in partnership with Susan G. Komen.
Taking place Mother’s Day Weekend - May 12-14, 2017 - the one million person yoga event aims to unite individuals, families and the collective yoga community to raise funds to support Susan G. Komen and its Bold Goal of reducing breast cancer deaths by 50 percent in the next decade. More than 60 Simon Malls, The Mills and Premium Outlets will host project:OM events, many of which will be taught by Manduka-approved instructors. A suggested $10 donation from each participant will benefit Susan G. Komen.
“Hosting a project:OM yoga event is a special way to celebrate health and wellness during Mother’s Day weekend,” said Teresa Holloway, director of marketing and business development at Mall of Georgia. “The suggested $10 donation to participate will go to Susan G. Komen, making the event even more meaningful. We look forward to seeing The Village at Mall of Georgia transformed into a yoga studio on May 13.”
“We are incredibly excited to be working with one of our premier partners, Simon, on project:OM,” said Susan G. Komen’s Senior Vice President of Development Christina Alford. “Working in conjunction with our vast network of affiliates across the country, Simon is integral in helping us spread the word about the positive effects of yoga for those facing breast cancer, while moving us closer to achieving our Bold Goal.”
To register for Mall of Georgia’s project:OM event, visit bit.ly/MOGprojectOM.
Shoppers are also invited to enjoy the following More Thank Pink activities at the Mall of Georgia:
- Discount Card Program: In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Card providing 15 to 25 percent off one item at each participating retailer. All Discount Card donations will go to Susan G. Komen and be available for purchase through May 31. Cards are available at Guest Services located on the lower level in Center Court near Old Navy.
- Gift with Purchase: Now through May 31, shoppers will receive a gift with purchase when making a donation of at least $10 at Guest Services located on the lower level in Center Court near Old Navy.
As of April 2017, Simon has raised $719,460 in support of Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.
*From October 1, 2016 to September 30, 2018, Simon is proud to support Susan G. Komen® and, with the help of generous individuals like you, will guarantee a contribution of at least $1,000,000 for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen’s Race for the Cure®, and promotion of Komen’s Do-It-Yourself fundraising platform.
Simon is a global leader in retail real estate ownership, management and development and an S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.
About Susan G. Komen
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $920 million in research and provided more than $2 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.
Project:OM is a purpose-driven mindful movement whose mission is to drive positive change on epic levels. Founded by Manduka, the most respected brand in yoga, in partnership with Susan G. Komen, the largest funder of breast cancer research outside of the U.S. government, project:OM pairs like-minded people and important causes to make progressive change happen in our world.
project:OM Campaign Video
BRAVE Public Relations
BRAVE Public Relations